THE FOUNDER
PETA-certified
cruelty-free
vegan
consciouly formulated
plant-powered
buildable
blendeable
PETA-certified
cruelty-free
vegan
consciouly formulated
plant-powered
buildable
blendeable
HIRU IRL
Shop the looks created by our HIRU community, in real life. Share your looks and tag us, for a chance to be featured.
Shop instant blush
explore all shades
I created HIRU with a clear intention: to build a beauty brand rooted in honesty, integrity, responsibility, and authenticity. The Instant Blush Multistick is the expression of that vision — a creamy, conscious, plant-powered formula that delivers high performance with rich color payoff. Clean, intentional, and formulated with your skin in mind, it’s designed to become the hero of your beauty lineup. For the do-it-alls who want beauty to meet them wherever they are.
glow on-the-go
Your new travel Bestie
Ultra-portable and compact, perfect for your busy, on-the-go lifestyle. Carry your favorite shades in your bag for a quick touch of dewy color anytime—no blending struggle, no overthinking. Just glide, tap in to blend, and go.
Testimonials
What others are saying about the HIRU Instant Blush Multistick
Your hard work shows!
— Maham Waseem"Also the formula! So easy to blend. I've been using Brave Berry regularly. It has made a permanent place in my bag"
Excellent!
— Ambrein Usman"I'm surprised a product like this is made in Pakistan. Keep it up"
This blush stick is a must-have!
— Zoya Z."The texture is so creamy and blendable. Highly recommend this blush stick!"
Shop Sets
explore curated combos
what's different?
OUR FORMULA
We've undergone a thorough certification process to earn PETA approval and are proud to be part of the Beauty Without Bunnies program, ensuring our products are both animal-test free and vegan.
We know—you've seen blush sticks before, but our Instant Blush Multistick is truly one-of-a-kind. Designed through years of research and testing, our custom formula is made to effortlessly blend onto lips, cheeks, and eyes.
This luxurious formula nourishes as it enhances, delivering a boost of hydration with every application. Mango Butter, Shea Butter, Jojoba Oil, and Vitamin E work together to soften and condition the skin.
Designed with melanin-rich skin in mind, our shades bring warmth and dimension to deeper tones while also complementing lighter complexions for a truly inclusive experience.
It took years to perfect, but the result is a dreamy, lustrous, and drag-free formula that melts onto your skin effortlessly. It can work as an under-tone or provide for a seamless finishing touch to any makeup look by giving a natural skin-like radiance.
We've crafted a high-performance formula using clean, non-toxic, minimal ingredients—giving your skin (and makeup bag) the freedom to breathe, without the unnecessary extras.
We've undergone a thorough certification process to earn PETA approval and are proud to be part of the Beauty Without Bunnies program, ensuring our products are both animal-test free and vegan.
We know—you've seen blush sticks before, but our Instant Blush Multistick is truly one-of-a-kind. Designed through years of research and testing, our custom formula is made to effortlessly blend onto lips, cheeks, and eyes.
This luxurious formula nourishes as it enhances, delivering a boost of hydration with every application. Mango Butter, Shea Butter, Jojoba Oil, and Vitamin E work together to soften and condition the skin.
Designed with melanin-rich skin in mind, our shades bring warmth and dimension to deeper tones while also complementing lighter complexions for a truly inclusive experience.
It took years to perfect, but the result is a dreamy, lustrous, and drag-free formula that melts onto your skin effortlessly. It can work as an under-tone or provide for a seamless finishing touch to any makeup look by giving a natural skin-like radiance.
We've crafted a high-performance formula using clean, non-toxic, minimal ingredients—giving your skin (and makeup bag) the freedom to breathe, without the unnecessary extras.
As an actor, artist, and creative force, Hira Tareen brings a unique perspective to beauty, one that values innovation, versatility, and the art of self-expression. HIRU was born from this vision, redefining what a single product can do. Thoughtfully designed and endlessly adaptable, it invites you to experience beauty in a new way.
MEET HIRA TAREEN
Embrace all that makes you, you.
beauty isn't just about how it looks__it's about how it FEELS
and it should celebrate everything that makes you UNIQUE
that's why this was designed with EVERY skin tone in mind
because the best beauty is the kind that feels like you.
GET FEATURED ON OUR IG FEED
Show us your looks using INSTANT BLUSH, and tag @shophiru #SHOPHIRU for a chance to get featured on our feed.
