THE FOUNDER
PETA-certified
cruelty-free
vegan
all skin tones
easy-to-use
buildable
blendeable
PETA-certified
cruelty-free
vegan
all skin tones
easy-to-use
buildable
blendeable
Shop instant blush
explore all shades
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MODEST ROSEwarm mauve nude pinkRs.5,800.00 -
HUMBLE PEACHneutral-warm sunkissed nude peachRs.5,800.00 -
WITTY PINKcool vibrant and vivid pinkRs.5,800.00 -
BRAVE BERRYwarm berry burgundyRs.5,800.00 -
CHISEL CHOCOLATEneutral deep cocoa/espressoRs.5,800.00 -
UNIVERSAL GLOWsubtle champagne shimmerRs.5,800.00
It's been my dream to develop a beauty brand that reflects the core values that I strive to achieve in life__ honesty, integrity, responsibility and authenticity.
I hope my first product with its six universally flattering shades will become the most valuable player in your beauty lineup. Something you enjoy reaching for the most, as you navigate through your busy and hectic daily routine.
glow on-the-go
Your new travel Bestie
Ultra-portable and compact, perfect for your busy, on-the-go lifestyle. Carry your favorite shades in your bag for a quick touch of dewy color anytime—no blending struggle, no overthinking. Just glide, tap in to blend, and go.
what's different?
OUR FORMULA
We've undergone a thorough certification process to earn PETA approval and are proud to be part of the Beauty Without Bunnies program, ensuring our products are both animal-test free and vegan.
We know—you've seen blush sticks before, but our Instant Blush Multistick is truly one-of-a-kind. Designed through years of research and testing, our custom formula is made to effortlessly blend onto lips, cheeks, and eyes.
This luxurious formula nourishes as it enhances, delivering a boost of hydration with every application. Mango Butter, Shea Butter, Jojoba Oil, and Vitamin E work together to soften and condition the skin.
Designed with melanin-rich skin in mind, our shades bring warmth and dimension to deeper tones while also complementing lighter complexions for a truly inclusive experience.
It took years to perfect, but the result is a dreamy, lustrous, and drag-free formula that melts onto your skin effortlessly. It can work as an under-tone or provide for a seamless finishing touch to any makeup look by giving a natural skin-like radiance.
We've crafted a high-performance formula using clean, non-toxic, minimal ingredients—giving your skin (and makeup bag) the freedom to breathe, without the unnecessary extras.
We've undergone a thorough certification process to earn PETA approval and are proud to be part of the Beauty Without Bunnies program, ensuring our products are both animal-test free and vegan.
We know—you've seen blush sticks before, but our Instant Blush Multistick is truly one-of-a-kind. Designed through years of research and testing, our custom formula is made to effortlessly blend onto lips, cheeks, and eyes.
This luxurious formula nourishes as it enhances, delivering a boost of hydration with every application. Mango Butter, Shea Butter, Jojoba Oil, and Vitamin E work together to soften and condition the skin.
Designed with melanin-rich skin in mind, our shades bring warmth and dimension to deeper tones while also complementing lighter complexions for a truly inclusive experience.
It took years to perfect, but the result is a dreamy, lustrous, and drag-free formula that melts onto your skin effortlessly. It can work as an under-tone or provide for a seamless finishing touch to any makeup look by giving a natural skin-like radiance.
We've crafted a high-performance formula using clean, non-toxic, minimal ingredients—giving your skin (and makeup bag) the freedom to breathe, without the unnecessary extras.
Shop Sets
explore curated combos
As an actor, artist, and creative force, Hira Tareen brings a unique perspective to beauty—one that values innovation, versatility, and the art of self-expression. HIRU was born from this vision, redefining what a single product can do. Thoughtfully designed and endlessly adaptable, it invites you to experience beauty in a new way.
meet hira tareen
Embrace all that makes you, you.
beauty isn't just about how it looks__it's about how it FEELS
and it should celebrate everything that makes you UNIQUE
that's why this was designed with EVERY skin tone in mind
because the best beauty is the kind that feels like you.
GET FEATURED ON OUR IG FEED
Show us your looks using INSTANT BLUSH, and tag @shophiru #SHOPHIRU for a chance to get featured on our feed.